The mark
Square channel icon. Avatar, favicon, app tile, sticker.
Download PNG ↓The lookbook, shown plainly.
An archive, not a pitch. Every mark, plate, and loop the brand is built from, each one shown on the ground it was made for.
The marks, three ways.
PNG · full resolutionThe channel mark, the lockup, and the watermark — each shown on the ground it is built for. Download any of them at full resolution.
The lockup
Full wordmark with mark. Headers, banners, print, merch.
Download PNG ↓
The watermark
Overlay for video and stills. End cards, footage, thumbnails.
Download PNG ↓The look, full bleed.
Six plates · no repeatsThe city, the studio, and the mark at size — the composition language the rest of the site borrows from.
The motion, on loop.
Four loops · muted, no autoplay requiredShort seamless loops cut from the channel's own footage — the clips the storefront is built on. They start only when they are on screen, and stay still for anyone who has asked for less motion.
That is the whole identity: the marks, the motion, and the city. The storefront and the press kit carry it further.